What Social Media Should Be Used And How - Free Essay Example

Facebook will be used first to since it is the most popular social network, having grown from 750 million users in 2011 to 900 million in 2015, (Barker, Barker, Bormann, Roberts, Zahay, 2017, p. 282). It will be used to build brand awareness, recognition, and perception. They should create a Facebook business page (not a profile page) and customize it to reflect the Temples philosophy and values while providing content that is relevant and engaging to their audience. This is where they would appeal to sponsors and investors and explain what their classes offer along with some testimonials of how their services have helped others that have taken the classes that are offered. They would need to post things that are going on at least twice a day and ask questions or give useful tips that will interest the audience. They should also put any contact information and the link to their website on their Facebook business page along with other pertinent information, such as, cost of class, how many classes are offered and what activities are offered in each one. With more than 326 million monthly active users worldwide as of the third quarter of 2018, (Grothaus, 2018) Twitter will be used second to drive viewership to their website, Facebook page, and Youtube channel. It would also be used to promote their classes and give dates and times of events offered, along with quotes and meditation advice. They will respond to questions and comments promptly and use link-shortening services such as tinyurl.com (Barker, Barker, Bormann, Roberts, Zahay, 2017, p. 105) to save room while describing and sharing linked content like interesting articles and videos. It would also be used daily to start discussions or participate in ongoing conversations about Zen Buddhism and their philosophy and values while using appropriate hashtags. Sample Twitter messages: ZEN PATH is a spiritual place, helping those who seek peace and purpose; a safe space for you to relax, unwind, and slow down. #slowdown #zenpathspiritualplace #zenpath Bring a friend and get in at the price of one person. #bringafriend #twoforonedeal Youtube has more than one billion monthly active users each month, (Frangoul, 2018) and will be the third social media platform they use to build their brand awareness. They could embed the company logo or image in all videos, reply to comments daily and cross-market to promote videos on Facebook and Twitter. They could take videos of them around the Buddhist Temple grounds to show how pretty and tranquil they are. They could take videos of the classes and provide them to members that want to relax at home because they can not make it to a live class but still want to reap the benefits. They could start out with a two-minute clip of the Temple grounds and then show some tranquil poses from the classes offered and break away with a message on the screen that says, get relaxation tips and techniques from the Buddhist Masters. Join us for our next class starting Monday at 12:00pm.